The change function

Article Abstract:

The tech industry has lost focus on the most important constituency of all that is its customers as it is only when users spend money, there is a move from hobbies to actual commerce. It was found that people adopted new technologies and people changed habits when the pain of their current situation exceeded their perceived pain of adopting a possible situation, known as 'change function.'

Forecasts, trends, outlooks, Marketing procedures, Usage, High technology industry, Forecasts and trends, High technology, Market trend/market analysis, Technological innovations, Customer relations

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Customers don't grow on trees

Article Abstract:

Businesses succeed by getting, keeping and growing customers and although most believe that customers represent the surest route to long-term growth and value, they are quick to compromise that belief in the rush to generate current revenue. A new metric called Return on Customer is proposed that can be maximized by optimizing the mix of short-term profit and long-term value created.

Methods, Evaluation, Business success, Customer relationship management

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Weird science

Article Abstract:

Chef Homaro Cantu is coming up with fresh ways to tweak the restaurant's wildly innovative menu that has attracted top executives at places like Burger King Brands. He wants to use his self-taught rocket science and culinary training to change how the world thinks about food.

Food preparation, Food portions, Cantu, Homaro

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