The checkoff challenge
Article Abstract:
The decision of the United States Supreme Court in Johanns v. Livestock Marketing Association is discussed. Cattle farmers were asked to pay for advertisement under Beef Promotion and Research Act of 1985, which they protested against citing it to be a violation of their rights under First Amendment. The Supreme Court held that cattle farmers and ranchers could be forced to pay for a marketing program that was sponsored by the government and there was no violation of rights under First Amendment in such cases.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
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Monopolies take a hit
Article Abstract:
The case of Conwood Co. v. United States Tobacco Co. , is delineated to suggest that the excluded competitors may begin documenting exclusionary rule affecting their business with litigation in mind. The case provides an opportunity for bigger firms to re-emphasize their core principles while dealing with small firms in the industry.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2003
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Best used by expiration date
Article Abstract:
The rules and regulations related to the issuance of gift cards to the customers, expiration dates, service fees, and unclaimed values are discussed. Companies that intend to issue gift cards have to comply with the standards of state gift certificate statutes.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
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