The essence of success

Article Abstract:

The details pertaining to the rise in the market shares up to 13% of Coca-Cola Zero, a non-sugar based drink, targeted particularly for men in their 20s, are discussed. While the lime flavored drink was a major flop, consumers were indeed waiting for a low-calorie drink.

Canned & Bottled Soft Drinks, Soft Drink Manufacturing, Soft drinks, Carbonated beverages, Coca-Cola Bottlers Ltd., Coca-Cola Zero (Soft drink)

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Fizz and flop

Article Abstract:

Through marketing efforts, Coca-Cola hopes to regain its market share from rivals like Pepsi, Big M and Red Bull in Australia. Head office is expected to allocate advertising funds.

Marketing procedures, Financial management, Finance, Marketing, Advertising campaigns, Company marketing practices, Company financing, Coca-Cola Amatil Ltd.

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Going to pieces

Article Abstract:

The impact of media fragmentation on marketing strategy development and consumer behavior is summarized.

Strategy & planning, PRINTING AND PUBLISHING, Radio and Television Broadcasting, Consumer Behavior, Marketing Management, Administration of Marketing, Analysis, Planning, Mass media industry, Influence, Company business planning, Consumer behaviour

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