The new spamscape
Article Abstract:
A focus on new Federal Trade Commission (FTC) rules proposed to clarify the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM), which was designed to regulate unsolicited commercial e-mails in the United States is presented.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
The Spam spat
Article Abstract:
The effect of the Controlling The Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM) on marketers is analyzed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Privacy patchwork
Article Abstract:
The recent legal changes in privacy policies, direct marketing, cyber security and online advertising are discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
User Contributions:
Comment about this article or add new information about this topic: