Assessing the Nestle boycott: corporate accountability and human rights
Article Abstract:
Business executives must face ethical questions because they are now part of a larger business-society environment. The consumer boycott of Nestle S.A. has led to the creation of a Code of Marketing for Breastmilk Substitutes. As a result, human rights must now be a consideration in any marketing strategy.
Publisher: University of California Press
Publication Name: California Management Review
Subject: Business, general
ISSN: 0008-1256
Year: 1985
Social aspects, Marketing, Nestle S.A., Civil rights
Publication Name: California Management Review
Subject: Business, general
ISSN: 0008-1256
Year: 1985
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Reconciling management research and practice
Article Abstract:
There is currently a dichotomy between management research and applicable ideas for real world practice. Through such techniques as simulation, a new form of research that provides utilitarian ideas needs to be developed.
Publisher: University of California Press
Publication Name: California Management Review
Subject: Business, general
ISSN: 0008-1256
Year: 1985
Methods, Management, Management games
Publication Name: California Management Review
Subject: Business, general
ISSN: 0008-1256
Year: 1985
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Analysis, Management research
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