The satisfaction pay off

Article Abstract:

It is not in acquiring a customer, but in retaining him for a longer time, depends the success and profitability of a company. The strategic and selective investments, insights into customer behavior and his ever changing attitudes, catering to different target audience, are the parameters that help a company in keeping the customer satisfied and thus enabling him to repurchase.

United States

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Customers at work

Article Abstract:

A focus on the concept of co-production, which involves customers in various services of the company is presented, and benefits of creating customer self service mechanism for customer satisfaction and cost benefits are discussed.

Forecasts, trends, outlooks, Marketing procedures, Venture Analysis, Methods, Forecasts and trends, Marketing, Market trend/market analysis, Business enterprises, Company marketing practices, Customer relationship management, Self-service, Self service

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Transformation trek

Article Abstract:

Factors that might influence customer loyalty and high-performance marketing with customer centric strategies followed by some companies to build loyalty among the customers are discussed.

Strategy & planning, Market Targeting & Approach, Planning, Customer loyalty, Market strategy, Company business planning

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