The shock of the new

Article Abstract:

The introduction of Empire, a new beer brand, by Carlton & United Breweries (CUB) on August 11, 2003, has created a lot of excitement among the marketers. The launching of new products was less in the mid-1990s due to the increasing cost of the materials and shrinking marketing budgets.

Malt beverages, Brewing industry, Breweries

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Flushed with excitement. Harpic's ready brush is something rare: a genuinely new product

Article Abstract:

Genuine new products in the consumer goods sector are a rarity. Harpic Ready Brush, a toilet cleaning system that includes a brush that squirts foam as it is rubbed around the toilet bowl is expected to create retail sales of about $6 million over the next six months.

General services, Broom, Brush, and Mop Manufacturing, Building maintenance services, not elsewhere classified, Janitorial Services, Cleaning & Building Maintenance Svcs, Laundry, Cleaning, & Garment Services, Brooms & Brushes, Innovations, Maintenance and repair, Cleaning services industry, Toilets, Brooms and brushes, Brushes

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Brief on counter

Article Abstract:

The trend of intro ducing short term products prevalent in snackfoods and soft drink industries is discussed. The risks involved and the benefits from such a marketing measure are discussed.

Forecasts, trends, outlooks, Bottled and canned soft drinks, Potato chips and similar snacks, Methods, Evaluation, Forecasts and trends, Market trend/market analysis, Product management, Snack foods industry, Soft drink industry

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