The short-term effect of store-level promotions on store choice, and the moderating role of individual variables
Article Abstract:
This study focuses on the short-term effects of store-level promotions on consumer grocery store choice, finding that loyalty drives consumer choice. The influence of short-term promotions is significant, however. The study failed to demonstrate moderating roles of such individual variables as attitudes, search for promotions, and involvement in shopping, but loyalty clearly shows a moderating role.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2001
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A study of life events and changes in patronage preferences
Article Abstract:
A study is discussed of the changes in patronage preferences. People will likely alter their patronage preferences when they try to change their consumption lifestyles in order to deal with new stressful life changes and meet new consumption needs. The article discusses the study in significant detail.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2001
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Conceptual and operational aspects of brand loyalty: An empirical investigation
Article Abstract:
The authors seek to stress the lack of valid and reliable measures for brand loyalty, then to develop a relevant method for doing so. The study found either consumer loyalty to a brand, inertia, or variety-seeking. Repeat purchasing behavior by consumers can be studied in a more detailed manner.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2001
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- Abstracts: The impact of the number of scale points, dispositional factors, and the status quo decision heuristic on scale reliability and response accuracy
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