The storage of forecasts
Article Abstract:
The key to effective forecasting systems are database design and storage of data. Thus, the basic consideration in designing a forecasting system is the context in which the forecast was made and in which it will be used. This context can be defined by four variables upon which forecasting data are built, namely, time, product, geography and customer. After determining the context, a consensus must be reached among all functional areas within the organization on plans for the future.
Publication Name: Journal of Business Forecasting
Subject: Business, general
ISSN: 0278-6087
Year: 1996
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Using demographic data to drive business forecasts and profit plans
Article Abstract:
A case study demonstrating the use of demographic data in business forecasts and profit plans is presented. Demographic data is important in forecasting and planning activities when the demand for a product or service is sensitive to a demographic makeup. In such cases, focus on the demographic sensitivity of demand will result in more accurate forecasts and enable managers to properly evaluate proposed strategiesfor improving profit.
Publication Name: Journal of Business Forecasting
Subject: Business, general
ISSN: 0278-6087
Year: 1993
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Forecasting as a learning tool
Article Abstract:
Blue Cross and Blue Shield of Massachusetts has incorporated modelling and forecasting in its drive for a new strategy and vision for the company. Models and forecasts are regarded as valuable learning tools which can help the company become a leader and innovator in the health care industry. They can help simulate and test assumptions as well as to ask and find the questions that are relevant.
Publication Name: Journal of Business Forecasting
Subject: Business, general
ISSN: 0278-6087
Year: 1992
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