The three Ms of customer loyalty
Article Abstract:
A recent survey by the Wharton School of the University of Pennsylvania shows that many companies make little or no effort to identify the shortcomings in their strategies for identifying customer loyalty (CL). The three Ms for understanding customers, measuring, modeling, and managing are analyzed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
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Growing up
Article Abstract:
Methods for business growth and success by being loyal to the customer are discussed. The effective predictive models and marketing strategies can be formed only after knowing the customer behavior and needs.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
User Contributions:
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The democratization of data
Article Abstract:
Making customer information available to numerous resources must be handled carefully to ensure that there are no abuses.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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