The unmaking of the "uncola": After years of decline, new owner plots revival at 7-Up
Article Abstract:
Cadbury Schweppes of Great Britain is up against Coke and Pepsi in terms of distribution for its 7-Up brand of soft drink. That's very tough competition and the company might get tough with its bottlers: distribute both 7-Up and Dr. Pepper effectively, or distribute neither one. Cadbury gave 7-Up a reformulated taste in January, but the drink keeps losing ground to Coke's Sprite and Pepsi's Mountain Dew. Pepsi is test-marketing a new brand called Storm. Seven Up's ownership history hasn't been all that good either, particularly under Philip Morris' ownership.
Comment:
British-owned 7-Up is not favored among 12-24 age group, the largest soft drinking group; sales keep on dipping
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1998
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Coca-Cola is battling to consolidate its recent gains over Pepsico in a turf war in Venezuela
Article Abstract:
Pepsico isn't giving up any of its share of the Venezuelan market to Coca-Cola without a fight. Yet Coke took away in two years what took Pepsi 50 years to build. Coke took over Pepsi's local bottler. Then an international arbitration court awarded Pepsico $94 million in damages. Pepsi is aligned with another bottler now, Polar, and does have the advantage of sentimentality for past allegiance. But Coke is used to such battles and is currently holding on to about 70% of marketshare.
Comment:
Company vies with Pepsico for Venezuelan market
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1998
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Putting Africa on Coke's map
Article Abstract:
Coca-Cola Co. is increasing marketing efforts in Africa, a continent with low consumption of Coca-Cola soft drinks representing only 3% of Coke's global sales. Coke's strategy there includes the building of bottling plants in regional such as Angola and Ghana, the placement of Coke-stocked refrigerators in retail venues, marketing incentives, public works, and advertising. Marketing in Africa is challenging due to the regions' unsettled politics, poverty and lack of infrastructure.
Comment:
Trying to increase per capita consumption of Coke in Africa
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1998
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