The use of expert judges in scale development: Implications for improving face validity of measures of unobservable constructs

Article Abstract:

The assessment of face validity in consumer-related scale development research is reviewed, suggesting that concerns over the lack of consistency and guidance regarding item retention during the expert judging phase of scale development are warranted. The results suggest the establishment of face validity has historically involved a mix of different judgmental procedures and approaches, offering guidance regarding the application of different decision rules for item retention.

Analysis, Customer service, Distributive justice, Support services

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Color and shopping intentions: The intervening effect of price fairness and perceived affect

Article Abstract:

The importance of color and lighting in retail atmospherics and shopping reactions is discussed. It concluded that blue color is generally a esafeE color scheme producing few negative reactions, and color that appear detrimental to retail performance, like orange, may produce positive results if other atmospheric elements are altered in combination with them.

Environmental aspects, Customer satisfaction, Color, Shopping malls, Colour

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A cross-cultural investigation of the materialism construct: Assessing the Richins and Dawson's materialism scale in Denmark, France and Russia

Article Abstract:

A study is conducted to test the measurement equivalence of the materialism scale among western and eastern European consumers in Denmark, France and Russia. The results show that while a reduced version of the scale is reasonably well suited to the Danish sample, it does not display adequate fit with either the French or Russian data.

Denmark, France, Russia, Consumer Behavior, Comparative analysis, Materialism, Consumer behaviour

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