Archipelago's ads will stress openness
Article Abstract:
Electronic communications network, or automatic stock trading system, Archipelago is launching a $20 million print and TV campaign is not only seeking the eye of investors but is seeking Securities and Exchange Commission approval to go up against big stock exchange competition. Minneapolis agency, Fallon stayed away from showing the specific technology by portraying people in everyday situations with access to a totally open electronic exchange. A $14 million campaign is planned for the fall.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2000
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Goldberg Moser lands Micron Electronics
Article Abstract:
Micron Electronics, a direct-marketer of PCs, has given its ad account to Goldberg Moser O'Neill, which recently resigned its account with Dell Computer. Micron's $50 per year account will be transferred to Moser without conducting a formal review. Micron feels that Moser's experience with Dell gives it vital experience in marketing PCs.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1999
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Tic Tac maker hopes fresh face breathes new life into campaign
Article Abstract:
Ferrero will sell Tic Tacs in television ads via Kimberly Quinn, replacing Kelly Harmon, who pitched the breath mints for nearly20 years. McCann-Erickson suggested new copy and a new pitchwoman to continue the targetting of women between 18 and 49. Harmon is 51, Quinn is 28. Tic Tac earned $80 million last year, $79 the year before. Altoids saw earnings rise.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1999
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Comment about this article or add new information about this topic:
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