To compete with giants, choose your niche
Article Abstract:
Ryka Inc designed athletic shoes specifically for women. The company realized that women needed shoes designed for women to reduce the number of injuries experienced during exercise. Ryka was ahead of larger competitors with its design and focused market.
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1992
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How to choose the right doctor
Article Abstract:
Asking friends and respected associates for physician recommendations is a good idea, as is checking on a doctor's credentials and accreditations. Topics to discuss with a doctor include fees, emergencies and second opinions.
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1993
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What you lose when you miss sleep
Article Abstract:
Physicians and researchers claim that chronic sleep deprivation can weaken concentration, decision-making skills and work efficiency. Advice for improving sleep habits is provided.
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1992
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