To increase sales, Burger King plans an image-building overhaul of its 10,000 restaurants

Article Abstract:

Reno, Nevada, is getting the new Burger King prototype with redesigned everything, including logo. Even customer service is to be overhauled until it is flawless, checked with mystery shoppers reporting to headquarters. Kitchen efficiency will be improved with redesign and that should make drive-thru customers happier. The company won't discuss the costs of all the improvements at this early stage. Next in line are 43 Orlando restaurants. Also, Coca-Cola has won an additional 10 years as the fountain drink at Burger King, thought to be more a brand image advantage than profit margin for Coke.

Marketing procedures, Facilities & equipment, Eating places, Limited-Service Restaurants, Fast Food Hamburger Restaurants, Geographic, Corporate Images, Consumer Attitudes, Design/Copy, Marketing, Restaurant industry, Fast food restaurants, Burger King Corp., Customer service, Remodeling and renovation, Hamburgers

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Clorox acquires First Brands, and Wall Street cheers. Apparently there's money in cat litter

Article Abstract:

Oakland, California-based Clorox Co. will acquire First Brands Corp. of Danbury, Connecticut, in a $1.52 billion stock deal. STP car care products, kitty litter and Glad trash bags come with the deal along with $440 million in debt. The new products help Clorox meet its international growth goal with 23% Glad bags penetration. STP and kitty litter bring Clorox to the top of the heap in those categories. It has not been determined as yet just where economies such as job cuts will result. Analysts see the acquisition as a good fit.

Asset sales & divestitures, Acquisitions & mergers, Polishes and sanitation goods, Polishes & Sanitation Goods, Polish and Other Sanitation Good Manufacturing, Mergers, acquisitions and divestments, Column, Consumer goods industry, Clorox Co., CLX, First Brands Corp., FBR

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Philip Morris ousts 3 top Miller Beer executives

Article Abstract:

Philip Morris decided to bring John D. Bowlin back to Miller Brewing as CEO replacing John MacDonough. Also dismissed were Jack Rooney, vice president of marketing and Christopher Moore, VP of sales. Recent advertising and price wars with Anheuser-Busch left Miller and Miller Lite in the dust. Bowlin is remembered as a 'fixer' who was well-liked.

Comment:

Company dismissed CEO and two VPs from Miller Brewing

Beer & Other Malt Beverages, Breweries, Malt beverages, Executive changes & profiles, Officials and employees, Brewing industry, Philip Morris Inc., Miller Brewing Co.

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