Tough times in the video trade

Article Abstract:

Blockbuster Australia's acquisition of Video Flicks means more trouble ahead for independent video stores. Revenues in the video industry declined by 1.5% in 1997 to A$900 million. Distributors of video recordings blame the video stores for the slackening business as video stores cut their orders in 1996 when the market began to tail off, which exacerbated the downward trend as consumers who failed to get copies of favourite titles stopped patronizing stores. Video distributors saw their income decline by 12.5%.

Motion Picture and Video Industries, Prerecorded Tape, Compact Disc, and Record Stores, Motion Picture Production & Services, Prerecorded Video Tapes, Record & prerecorded tape stores, Videotape Sales & Rental Stores, Mergers, acquisitions and divestments, Statistics, Video recordings, Video stores, Blockbuster Australia, Video Flicks

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Insurer goes directly for the good risks

Article Abstract:

DirecDial, set up by MMI Insurance Group in Feb 1997, is targeting only low-risk customers for its line of automobile and homeowners insurance. The company is targeting consumers who are disillusioned about customer service in the insurance industry. Building on this disillusionment, DirecDial executives focus ad campaigns on ability to offer lower premiums. DirecDial's goals are a 2% share of the property market and a 4% share of the motor vehicle market by the year 2001.

Direct Property and Casualty Insurance Carriers, Fire, marine, and casualty insurance, Auto Insurance, Fire & Theft Insurance, Property and casualty insurance industry, Automobile insurance, Business insurance, DirecDial

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Outsourced employment agency has a big job ahead of it

Article Abstract:

Australia's Employment National, which replaced the Commonwealth Employment Service (CES), will need to market itself and its services to become successful. Unlike the CES, Employment National is not funded by the Federal Government. Its marketing plan focuses equally on employers and job seekers, and promotes consistency and the quality of recommended candidates.

Employment Placement Agencies, Employment agencies, Employment services, Employment National

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