Toward understanding marketing students' ethical judgment of controversial personal selling practices

Article Abstract:

The ethical judgment and moral sensitivity of marketing studies with regard to dubious sales practices were studied. A questionnaire was given to 198 marketing students with 20 ethical problems, an experimental situation and another situation to be reevaluated. The study showed that marketing students' ethical judgments were mixed. It also suggested that sensitization to ethical issues through courses in business ethics should be given emphasis.

Research, Sales

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Moral intensity and ethical decision-making of marketing professionals

Article Abstract:

The intensity of a moral issue can significantly influence the marketers' ethical decision-makint process. The magnitude of consequences, social consensus, the probability of effect, temporal immediacy, proximity and the concentration of effect are the aspects of moral intensity being examined. It is hypothesized that these aspects of moral intensity positively affect a marketer's ethical perceptions and intentions.

Analysis, Marketing

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Understanding m-commerce payment systems through the analytical hierarchy process

Article Abstract:

The current e-payment systems are analyzed by using the analytic hierarchy process (AHP), which is a quantitative method of decision-making. The results show that the stored-value card is the best overall payment scheme for online commerce and the users will benefit as technologically more capable e-payments are widely adopted for online commerce.

Usage, Electronic commerce, E-commerce, Smart cards, Smart card, Integrated circuit cards

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