Toy soldiers find that war is hell
Article Abstract:
Toys 'R' Us Inc. has lost around $90 million since opening stores in Australia in 1993. It has 13% of the market share and $135 million in sales each year. With 23 stores in 1997 versus the originally planned 33, expansion has been delayed. Toys 'R' Us is attempting to improve its situation with new sections in stores for babies and with direct-mailing capabilities.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1998
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Panadol marketers keep a clear head, and the top market share
Article Abstract:
SmithKline Beecham's Panadol remains at the top of the Australian analgesic market due to its established brand name. Company officials credit Panadol's success to consistency and positioning. Innovations such as new formulations or applications keep the product fresh, and ad campaigns emphasize that Panadol is safe and effective, winning consumer trust and loyalty.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 1997
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US, Britain have lion's share
Article Abstract:
The five largest foreign-owned companies in Australia are Dutch, French and Japanese, although overall dominance in the Business Review Weekly's top 500 foreign companies is Anglo-American.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2000
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