True North takes the lead in aiding agencies and media owned by members of minorities

Article Abstract:

True North is voluntarily participating in the ethnic tapestry that is the U.S. marketplace by embracing media that reach minority cultures. Al Gore, the American Advertising Federation and the Federal Communications Commission all praise True North, the world's 7th largest agency, for taking the lead in the effort to place more advertising on minority stations and to use minority-owned agencies to do so.

Comment:

Agency's pro-active stance validates multicultural consumers as growth markets

Marketing procedures, Media Planning/Goals, Television, Demographics, Positioning, Ethics, Radio, Usage, Economic aspects, Marketing, United States. Federal Communications Commission, Investigations, Abstract, Minorities, Endorsements, True North Communications Inc., TNO, Gore, Albert, Jr., American Advertising Federation, Ethnic mass media, Ethnic media

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Delta Air Lines dismisses Saatchi & Saatchi and hands its worldwide account to Leo Burnett

Article Abstract:

After a two and half year run, Delta Air Lines moves its $45 mil to $50 mil ad account from Saatchi & Saatchi to Leo Burnett. Leo F. Mullin, Delta's new CEO, seeks a fresh start. Other New York shops under review were TBWA Woldwide, Grey Advertisting, and J. Walter Thompson. Burnett also handles Scandinavian Airlines System's advertising.

Scheduled Airlines, Scheduled Air Transportation, Advertising, Air Transportation, Scheduled, And Air Courier Services, Account Activity, Airlines, Contracts, Leo Burnett Company Inc., Delta Air Lines Inc., DAL, Saatchi and Saatchi (New York)

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