Was the Victoria's Secret show a Web failure? Hardly. There's no such thing as bad publicity

Article Abstract:

Victoria's Secret spent about $5.5 million for traditional advertising, Super Bowl spots and print, for its spring fashion show that would be run on the Internet live, simultaneous with its Manhattan showing. The company got a lot more than it paid for or bargained for in free publicity. And that is to say that even an overloaded Internet connection doesn't mean it wasn't a great campaign. Resource Marketing of Columbus, Ohio, is its agency. Other clients of Resource Marketing are Cisco Systems, H-P and Netscape.

Comment:

The online fashion show was spotty and overloaded

Marketing procedures, Television, New Electronic Marketing, Campaign Effectiveness, Print Media, Women's accessory & specialty stores, Women's Specialty Stores, Clothing Accessories Stores, Marketing, Abstract, Lingerie, Clothing stores, Limited Brands Inc. Victoria's Secret Stores Div., re:Source Marketing

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Music licenser announces agreement with Web site; ASCAP and MP3.com in truce on royalties

Article Abstract:

Music Web site, MP3.com has agreed to pay royalties to members of the American Society of Composers, Authors and Publishers every time their music is downloaded. Artists split the revenue generated by sales of their records with MP3. This is a first in the copyright war between the industry and the Internet. MP3.com now features 12,000 and just entertained a $5 millino investment from Cox Enterprises, giving it an air of what may become a traditional record company.

Strategic alliances, Patents & copyrights, Integrated Record Production/Distribution, Prerecorded records and tapes, Records & Tapes, Internet, Joint ventures, Licensing agreements, Company licensing agreement, Sound recording industry, Recording industry, Sound recordings, Internet/Web overview, American Society of Composers, Authors and Publishers

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