Watch what I do: leadeship behavior sends the strongest message

Article Abstract:

The sole purpose of marketing is to elicit the desired response from the target audience. In the case of external marketing it is the customer who constitutes the target market and in internal marketing it is the employee. Strong management that leads the employee in the desired path, is what is needed for present day organizations. The significance of leadership behavior of the management to bring about an integrated management strategy that addresses all the drivers of employee commitment, is discussed.

Organizational behavior, Executive ability, Employee attitudes, Organizational behaviour

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Innovation - not for the fainthearted

Article Abstract:

The value of innovation in ensuring economic growth of a company is discussed. Innovation initiatives and success depends on company objectives, customer research, and employee commitment and motivation.

Product Development, Market Research & Product Development, Venture Analysis, Innovations, Business enterprises, Time to market

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Is everyone lined up?

Article Abstract:

Organizations need to change to fit in the new global growth economy. The role of an integrated performance measurement system in achieving strategy and accelerating organizational change is discussed.

Organizational change

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