Weather the storms
Article Abstract:
Tips on how to build strong customer relationship are given. Details on stated customer goal, clear customer strategy, defined customer governance, and agreed customer roadmap are discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2008
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The endless debate
Article Abstract:
The categories into which customer behavior can be classified and the strategies that can be used to determine the best customer loyalty measures are described.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
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