Stamp campaign doesn't reach goals

Article Abstract:

The U.S. Postal Service's 'Celebrate the Century' marketing campaign has not delivered as much as had been hoped. Although the campaign was successful in philatelic terms, it failed to generate the sharp boost in retention revenue that had been expected. Draft Worldwide handled the logo and packaging, while Chicago marketer Frankel & Co. made displays for post offices.

Process, Physical Distribution, and Logistics Consulting Services, Postal Service, Management consulting services, Marketing Consulting Services, US Postal Service, Marketing, Marketing industry, Postage-stamps, Business consultants, Postage stamps, Management consultants, United States. Postal Service, Draft Worldwide, Frankel and Co. (Chicago)

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Web jewelers launch new round of ads for next big date: Feb. 14

Article Abstract:

Internet-based jewelers spent a lot on ads to encourage jewelry buying for Valentine's Day. Blue Nile's TV ads are meant to appeal to the male ego, while Mondera.com and Miadora.com rely mainly on magazine ads in magazines with mainly female readership. Ashford.com spent $14 million on ads for Christmas and half as much in the current quarter. All four firms will scale back their advertising after Valentine's Day.

Telegraph & other communications, Video Retailing Service, All Other Information Services, Jewelry Stores, Online services, Internet services, Home shopping, Blue Nile Inc., Leagas Delaney San Francisco, Mondera.com, Miadora.com, Ashford.com Inc.

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7Up drops 'Un' for a new ad campaign

Article Abstract:

Dr. Pepper/Seven Up is about to launch a new ad campaign aimed at reviving the popularity of Seven Up, once the third-most-popular soft drink in the U.S., which has now slipped to ninth place. The ads, produced by Young & Rubicam, are aimed at the 12-24 age group, and are built around the tag line 'Make 7Up Yours.' The ads are meant to replace last year's 'Are you an Un?' campaign, which was perceived by bottlers as being too radical, hard to understand, and unappealing to loyal, older 7Up drinkers. The new ads also play on a new slogan, 'Up yours.' One chief executive of a 7Up bottling firm, Jim Turner, expressed enthusiasm over the change in direction evident in the ad campaign after seeing previews, but not the final version. The new ad campaign is expected to spend a lot more than the $30 million spent on 7Up's 'Un' ad campaign.

Canned & Bottled Soft Drinks, Soft Drink Manufacturing, Bottled and canned soft drinks, Soft drinks, Soft drink industry, Young & Rubicam Advertising, Carbonated beverages, Dr Pepper/Seven Up Inc.

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