Handling aftermath of cybersabotage

Article Abstract:

Four specialists in public relations and advertising give advice on how the online firms that suffered crashes due to recent hacker attacks should go about restoring public confidence in their firms. Recommendations include not boasting about security, since it can't be guaranteed, trotting out most senior executives and most credible spokespersons, move very quickly, tell the truth, communicate well and immediately acknowledge the issues involved.

Public affairs, Methods, Management, Beliefs, opinions and attitudes, Public relations, Crisis management, Wall, Chris, Harrison Marissa Verson, Sheldon, Casey, Alexander, Pam

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Web sites toot their horns amid ad chill

Article Abstract:

Web advertising 'click-through' rates have dropped from 1% last year to 0.5% this year. Increasingly, a large percentage of ads on a given Web site are self-promoting. Traditional ad spending is estimated at $464.4 bil for 2000, a 7.6% increase over 1999. Jupiter Communications estimates Internet ad spending will rise from last year's $4.3 bil to $28 bil by 2005.

Advertising agencies, Statistical Data Included, Statistics, Advertising, Internet/Web advertising, Internet advertising

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Internet brand names rival the veterans

Article Abstract:

A survey by Landor Associates has found that a number of Internet start-ups have created brand names as strong as some of the largest media companies. The survey polled 6,500 Internet users on 250 technology-related companies, including entertainment giants with technology units. The survey intended to find out which firms were most recognizable by their names, which were more most on consumers' minds, and which were seen as being the hottest. Start-ups MP3.com, Red Hat and Blue Mountain Arts were ranked among the most recognizable firms.

Marketing/Advertising Methods, New Electronic Marketing, Positioning, Marketing, Surveys, Red Hat Inc., Landor Associates, RHAT, Blue Mountain Arts

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