Well-Done Beef Au Joe
Article Abstract:
The new 'Where's the beef?' advertising campaign for Wendy's International Inc. does sell hamburgers. This according to Wendy's advertising and marketing managers who were convinced the ad filled the required strategy requirements. The television commercial was made by Chicago-based Sedelmaier Film Productions, Incorporated. Wendy's wanted to impress the consumer that the Wendy's hamburger has more beef. Commercials made by Sedelmaier are distinguished by their interesting, nonactor-looking, people.
Publication Name: Industry Week
Subject: Business, general
ISSN: 0039-0895
Year: 1984
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Fit To Be Tried
Article Abstract:
Many companies are beginning to offer fitness programs to their entire staff. The purpose of these programs is to educate and motivate all employees of the importance of being physically fit and healthy. Many companies use these programs as a recruiting tool.
Publication Name: Industry Week
Subject: Business, general
ISSN: 0039-0895
Year: 1984
User Contributions:
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