What if?
Article Abstract:
Marketing is a basic factor for business success. Marketing effectiveness contrasts better companies from their competitors. The five chief characteristics of marketing effectiveness are outlined. The benefits of creating and utilizing loyalty simulators for enhanced marketing effectiveness are presented. Non-financial and financial measures should be linked through simulation modeling to measure return on investment.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
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Return on insights
Article Abstract:
The implementation of customer loyalty insights in the marketing efforts of a company can generate profitable returns. The key elements for designing a customer-centric marketing strategy are discussed.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
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High performance marketing in the CRM era
Article Abstract:
Customer relationship management software tools can assist the marketing department develop high performance operations. These systems can provide generalized or specific information.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
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