What sepparates Japanese new product winners from losers

Article Abstract:

Market environment and development process factors contribute to the successful development of new products by Japanese manufacturing companies. A study was conducted on 788 new products of 404 Japanese firms to determine the factors that affect product development. Successful product development or introduction depends on product advantage, proficiency of product definition or predevelopment, marketing and technological synergy. Product qualities such as reduced consumer costs, enhanced consumer capabilities and superior quality contribute to product advantage.

Product Development, Research, New products, Product introduction, Industrial management

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The R&D-marketing interface in Japanese high-technology firms

Article Abstract:

A survey of Japanese managers in high-technology industries shows that customer needs can be fulfilled through the integration of research and development (R&D) and marketing efforts. Effective analysis of consumer needs necessitate a high level of integration and this is also true for other consumer-oriented activities such as prioritizing product development factors, including market needs. More importantly, the company's market competitiveness could be enhanced through the sharing of information on the R&D and marketing initiatives of competitors.

Methods, Corporations, Integrated marketing communications, Corporations, Japanese

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Teamwork barriers in Japanese high-technology firms: the sociocultural differences between R&D and marketing managers

Article Abstract:

Sociocultural differences exist between research and development managers and marketing managers in Japan's high-technology industry. A study of 223 Japanese high-technology companies reveals that research and development managers are more amenable to engage in investments that are risky and have high financial return compared to their marketing counterparts. On the other hand, marketing managers working in high-integration firms are more tolerant with regards to ambiguity than research and development managers.

Management Skills, Social aspects, Career development, Management techniques, Marketing executives

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