When 360 Degrees Is Not Enough: Even capturing all points of customer contact misses some critical dimensions
Article Abstract:
The world of customer relationship management is always evolving. It's important to capture information about all points of contact between a customer and the marketing organization.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
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The new and improved customer
Article Abstract:
Marketing management requires providing value for the customers and profits for the business. Customers are empowered in 2001.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2001
User Contributions:
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Beyond customer understanding
Article Abstract:
This article compares the techniques of two hypothetical financial services companies work to gain market share by better understanding their customers' needs.
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2003
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