Who said computers have to be square? Apple's new iMac is round, cute and fast, but that may not be enough to woo users away from Windows

Article Abstract:

Apple's $1,299 iMac has drawn preliminary praise for its creative PC approach, but observers question whether it can reverse consumer defections to the Windows OS. The iMac, scheduled for sale on Aug 15, 1998, is targeted to schools and Macintosh owners who seek an affordable upgrade. The most obvious difference is the iMac's design. Apple has joined the computer and monitor in a two-tone, aqua-and-white plastic case that resembles a beach ball. This will require less desk space, but an excellent 15-inch screen still counters the industry trend toward larger screens. A translucent touch allows users to view the interior of the iMac as well as its round mouse, keyboard and power cable. Compatibility is another issue, as the iMac operates the Mac OS 8.1, an OS that cannot power more than 90% of all other computers. Users also will discover that the iMac does not contain a built-in floppy disk drive, or disks and other removable media, for file backup.

Microcomputers, Product description/specification, Product information, Marketing, Design and construction, PowerPC-based system, Macintosh computers, PowerPC based computers, PowerPC processors, Apple iMac (PowerPC-based system)

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In changing times, whither Apple?

Article Abstract:

The return of Steven Jobs to Apple, the company he co-founded and from which he was eventually expelled, can be seen either as evidence of the industry's stagnation or of Apple's return to its former creativity and productivity. Since Jobs left in 1985, Apple has lost its position as the creator of the industry's most innovative products. Apple purchased Jobs' company Next Software for its software, hoping that Next Software's object-oriented, multitasking technology would give Apple the new OS it has been seeking to update its software. The success of the Next OS is uncertain, however, since it will have to be modified to become compatible with the Macintosh. Macintosh owners worry that the new OS will render their software obsolete. Apple CEO Gilbert Amelio will discuss the new Macintosh OS at the Jan 7 1997 Macintosh convention.

Computers, Electronic Computer Manufacturing, Officials and employees, Appointments, resignations and dismissals, Jobs, Steven, Company Employee Status Change

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