Xbox does the talking in Microsoft pitch

Article Abstract:

Microsoft is launching a $333 million marketing campaign for its Xbox video game system and software. McCann-Erickson WorldGroup is leading the ad and marketing blitz for the $299 unit with ads having the Xbox actually talking to the viewers whose target audience is 16 to 26-year-old men. Microsoft is hoping to stave off the hard driving interest in rivals Sony and Nintendo and is showing off the Xbox through Web sites, 10,000 kiosks in retail stores and promotions with Taco Bell and SoBe.

Game, Toy, and Children's Vehicle Manufacturing, Home Video Games, Games, toys, and children's vehicles, Management, Microsoft Corp., Marketing, Video game industry, Video games industry, Video games, MSFT, Microsoft Xbox (Computer-based entertainment system), McCann-Erickson WorldGroup, Coyner, Don

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Lowe's prepares national TV campaign

Article Abstract:

Lowe's is embarking on their first TV ad campaign in an effort to build a national brand and go up against the formidable Home Depot. Though the company has 650 stores, many people think of the brand as a theater owner, which they are with Loews Cineplex Entertainment. McCann-Erickson WorldGroup will be developing ads for next year. This year, Lowe's takes aim at its competition with an anti-clutter, dirty warehouse store message.

Home Centers, BUILDING MATERIALS & GARDEN SUPPLIES, Home Center Stores, Advertising, Lowe's Companies Inc., LOW, McCann-Erickson World Group

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