A comparative study of the management styles of marketing managers in Australia and the People's Republic of China

Article Abstract:

A study to compare the management techniques of marketing managers, like information utilization, complexity, group decision-making, risk acceptance and technology orientation, in Australia with the counterparts in the People's Republic of China (PRC) is discussed. The results showed that Results show that PRC managers have significantly higher scores in the five management style dimensions than their Australian counterparts.

China, Methods, Management, Comparative analysis, Management techniques, Marketing executives, International marketing

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Values and collective self-esteem as predictors of consumer susceptibility to interpersonal influence among university students

Article Abstract:

A survey of 783 university students to examine inter-relationships between values (using the list of values), collective self-esteem (CSE), and consumer susceptibility to interpersonal influence (CSII) in four countries, Australia, Canada, Korea, and Norway is discussed.

Canada, Norway, North Korea, Consumer Behavior, Students, Surveys, Self-esteem, Self esteem, Consumer behaviour

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