A kinder, gentler Knorr: A new campaign for Knorr bridges the gap between elegance and accessibility
Article Abstract:
Knorr line of soups, sauces and marinades are generally associated with the elite and sophisticated. Thus to produce a mass appeal, a new ad campaign has been designed which showcases the product qualities and has something to offer for everyoneEs taste buds, as the tag line suggests- oThat little bit moreo.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
Making food more fun
Article Abstract:
The innovative Wonder Wacki Buns campaign aired in conjunction with Teletoon, has been an instant hit with kids. The sales of the buns stood at 755, 000 units across the country, last year, and the promotion won a silver in the last Media Innovation awards, for the television category.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Turducken power
Article Abstract:
The success of the innovative campaign for marketing Turducken, a traditional Cajun holiday dish, during the competitive Christmas period, is overviewed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Chrysler deal heralds new direction for Detroit: Cerberus takes gamble on union concessions; GM, Ford may benefit
- Abstracts: A DEA approach for evaluating the efficiency and effectiveness of urban transit systems. Value of risk calculation through ARCH factor methodology: proposal and comparative analysis
- Abstracts: Goodbye 4Ps, hello 4Rs: A new marketing model for the new millennium. part 2 Red, white and red, eh
- Abstracts: The myth of nuBrand: The philosophy espoused by many business school gurus offers a complicated system for control in areas that were once left to more creative minds
- Abstracts: Reading our own: Publishers have discovered that Canadians really want to read homegrown magazines. Reading to the right