The myth of nuBrand: The philosophy espoused by many business school gurus offers a complicated system for control in areas that were once left to more creative minds
Article Abstract:
Marketing and advertising are supposed to be creative fields, but not any more.With technological developments the whole system has changed and marketing has become a complicated affair, with rules and regulations to be followed instead of a brilliant thought or a brainwave, which could change the course of the market.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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Adapting to CanadaEs new privacy rules: A ten step approach to balancing consumer rights against business needs
Article Abstract:
Ten basic principles have been given to help marketers in complying with the new Privacy rules, which come into effect from the 1st Jan 2004 by the Canadian Marketing Association. The law has been implemented in an attempt at balancing consumer rights against business needs.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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An incident worth noting
Article Abstract:
The Copyright Act was amended to permit an incidental, nondelibrate use of another's copyright. The 'incidental usage' case that came before the courts of England, where the definition of the word 'incidental' raised concern is presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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