A second opinion
Article Abstract:
The importance of ethics in advertising, and the need for marketers to incorporate ethics and abide by the rules while designing advertising campaigns for drugs or medications, are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Another inconvenient truth
Article Abstract:
Advertising industries role in the deteriorating global environment condition and its ethical and social responsibilities towards it are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Everyday ethics
Article Abstract:
The management of ethical practices in marketing, by Canadian marketing firms Manulife and UPS Canada, is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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