Publicity points
Article Abstract:
Details of an initiative from the Canadian Public Relations Society, to create a standard for measuring returns on investment in Public Relations, are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Telltale metrics
Article Abstract:
Canadian Public Relations Society's new tool for measuring returns on public relations budget, called the media relations rating points system, is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Tackling PR's value challenge
Article Abstract:
Challenges present in the measurement of returns on public relations and public relations' long-term intangible benefits are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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