A star is born

Article Abstract:

Toronto-based broadcaster CHUM Television made its first attempt at motion picture production with the teen sex comedy Going the Distance. The movie has been a box-office hit, bringing in more than $1 million since its release three weeks back. The $2 million marketing campaign included advertisements in newspapers and several commercials across the CHUM stations.

Works, Going the Distance (Motion picture), CHUM Ltd. CHUM Television

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McCabe calls for drug ad changes

Article Abstract:

Outgoing Canadian Association of Broadcasters president and CEO Michael McCabe addressed serious issues affecting broadcasters including regulations restricting advertising of pharmaceutical products directly to the consumer.

Government regulation, Pharmaceutical Preparation Manufacturing, Pharmaceutical preparations, Ethical Preparations, Media Personnel, Drugs, Television broadcasting

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Going for the goal

Article Abstract:

Canadian broadcasting companies and marketers are trying hard to capitalize on the upcoming Football World Cup-2006. Many companies have already tied up with television channels for advertisements and sponsorships.

Contracts & orders received, Advertising, Contracts & orders let, Economic aspects, Contracts, Marketing industry, Contract agreement, Media coverage, Television broadcasting of sports, Sports television programs, World Cup (Soccer), 2006 AD

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