AUSTRIA: ORGANIC PRODUCTS BY BILLA

Article Abstract:

The Austrian supermarket chain Billa continues to record double-digit growth rates with its organic line "Ja! naturlich". The products generate an annual turnover of more than Sch 2bn. Billa claims 70-75% of the Austrian organic products market. The company says that 3% of customers go to Billa only because they want the company's products. According to a spokesman, no other brand reaches such a high rate. Billa admits that the organic meat it introduced in 1999 has not turned out to be very successful. On the other hand, demand for organic chicken exceeds supply despite the fact that it costs twice as much as regular chicken. Also sausage and finished products are successful. Billa has great problems in getting sufficient supplies of vegetables. Organic products account for one-third of milk and yoghurts sold by Billa.

Food & Kindred Products, Food Manufacturing, FOOD AND KINDRED PRODUCTS, Yogurt

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AUSTRIA: BILLA SUCCESSFUL WITH ORGANIC LINE

Article Abstract:

In Austria, the BML retail group of Billa, Merkur, Mondo and Emma supermarkets expects a 20% increase in turnover with its organic line Ja! Naturlich in year 2001. Thus the sales would reach EUR 167mn. As a result of the BSE and swine fever, the sales of organic meat doubled in the first quarter of 2001. Altogether the sales of organic products at BML grew by 30%.

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AUSTRIA: HOFER TO LAUNCH ORGANIC MILK

Article Abstract:

The Austrian food discount chain Hofer is to launch organic milk in the next few weeks. The milk will be supplied by Styria. Another supermarket chain, Billa, fears that the move by Hofer may result in a fall of prices for organic milk producers.

Marketing procedures

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