AV BIRLA GROUP MAY UNIFY CEMENT BRANDS, SALES FORCE
Article Abstract:
The AV Birla group is thinking of consolidating all its cement brands under one or two umbrella brands. It is also thinking of unifying the sales forces of its cement brands of Indian Rayon and Grasim Industries. It is thinking of naming its cement umbrella brands as Birla Super and Vikram Cement. Unifying the brands is to be done to ensure that no two brands overlap in geographic areas. Indian Rayon's cement brands are Birla Super, Birla Coastal and Rajashree Cement while that of Grasim Industries are Grasim Super, Vikram Cement and Vikram Premium. (khr)
Comment:
Is thinking of consolidating all cement brands under one or 2 umbrella brands
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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CEMENT GLUT SHOWS THE DOOR TO 14 PROJECTS
Article Abstract:
The surplus capacity in the country's domestic cement industry has forced 14 new projects to be shelved. The abandoned projects include Indian Rayon and Industries Ltd's at Gujarat, Larsen & Toubro's project at Andhra Pradesh, Narmada Cements' expansion project at Gujarat and Mysore Cements at West Bengal among others. The projects had envisaged an investment of Rs5,054 crore. (khr)
Comment:
India: Surplus capacity in domestic cement industry forces 14 new projects to be shelved
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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