Ad icon P&G cuts commitment to tv commercials
Article Abstract:
Procter & Gamble Co. of the United States is sharply cutting the amount of financing it commits up front to television advertising next season. Major corporations are examining the effectiveness of their advertising dollar and traditional television commercials are no longer on the cutting edge.
Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2005
Forecasts, trends, outlooks, Financial management, Soap and Other Detergent Manufacturing, Soap, Cleaners, and Toilet Goods, Soaps & Detergents, Labor Distribution by Employer, Industry Overview, Finance, Statistics, Procter & Gamble Co., Soap and cleaning agents industry, Cleaning agents industry, Company financing, Industry forecasts
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2005
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EDS returns to TV with ads aimed at executives
Article Abstract:
Electronic Data Systems (EDS) is launching a television advertisement campaign that is targeted against a group of senior executives. The executives' purchasing choices will have a major impact on the company's future.
Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2003
United States, Computer services industry, Information technology services industry, Electronic Data Systems Corp.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2003
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Subjects list: United States, Advertising, Television advertising
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