Ad rates wrangle

Article Abstract:

Mediapolis Hungary charged major broadcasters MTV1, RTL Klub and TV2 of deliberately limiting available ad time to boost rates. The company said that AGB Hungary data shows that the stations are not even close to their limits and that MTV1, RTL Klub and TV2 sold 28%, 26% and 29% of their maximum respectively. Broadcasting law in the country limits public television station MTV1 to airing six minutes of advertising an hour while RTL Klub and TV2 are permitted 12 minutes an hour. The broadcasters, who are not legally obligated to sell all available commercial slots, say cutting the number of ads an hour boosts viewer attention and recall.

TV Advertising, Media Representatives, Media Planning/Goals, Television, Television advertising, Mediapolis Hungary

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Lauder empire in turmoil

Article Abstract:

Central European Media Enterprises (CME), which is owned by Ronald Lauder, is facing conflict and profitability problems in Poland and Hungary. CME's tvn station in Poland is disputing with its Polish partner ITI with regards to market positioning, promotional strategy, programming and financing. The company may cease its operations in the country if the issues are not resolved. In Hungary, CME has failed to obtain a national license or form a partnership with one of the companies that was awarded a license despite CME's $35-million programming.

Strategy & planning, Television Broadcasting, Company Planning/Goals, Poland, Television broadcasting industry, Central European Media Enterprises Group

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Chinese power struggle

Article Abstract:

The Chinese government is perceived as holding too much of the Shanghai newspapers Wenhui Bao and Xin Min Evening News, which are merging to produce the sixth-largest newspaper group in the country. Press groups which will contest administrative control in favor of autonomy will congregate in Guangzhou, China as managers noted that the government had previously advocated self-financing newspaper operations. Meanwhile, the Communist Party scrutinizes press groups, which are considered non-government organizations and not as enterprises.

China, Acquisitions & mergers, Newspapers, Newspaper Publishers, Geographic, Media Formation/Mergers, Newspaper publishing, Wenhui Bao, Xin Min Evening News.

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