Ad-supported Internet hits the gym

Article Abstract:

Good Life Fitness Clubs of London, Ontario, will install Internet-enabled mini TVs on its cardio equipment. The company signed an agreement with Calgary's E-Zone Networks, which will install the monitors and run advertisements on them. National advertisers can buy four 30-minute spots, which appear when a member plugs their headsets into the cardio equipment. Local advertisers can choose from generic ads, which they can customize.

Advertising, Health Clubs & Spas, Fitness and Recreational Sports Centers, Health clubs, Good Life Fitness Clubs

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The Sun's rise in Ontario

Article Abstract:

SunMedia Corp is eyeing to more than triple its present six-member sales team to match its growing role in Ontario, Canada. Former Financial Post publisher William Neill, newly appointed as Sun Media's vice-president of sales and marketing, is heading the Toronto-bases sales group. A corporate sales group that will be established will serve as a one-stop ad buy for both regional and national markets.

Marketing procedures, Newspaper Publishers, Daily & Sunday Newspapers, SunMedia Corp.

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Radio's new wavelength

Article Abstract:

After Ontario's Great Blackout, radio has re-emerged as the most-reliable medium with technologies like digital audio broadcasting (DAB) with CD-quality sound. Strong creative efforts herald a resurging interest in radio, and clients now realize that creative needs require to be integrated with the concept of entire campaigns.

Radio Broadcasting, Forecasts, trends, outlooks, Management dynamics, Radio broadcasting stations, Prerecorded Music Services, Management, Forecasts and trends, Market trend/market analysis, Company business management, Digital audio broadcasting, Radio/TV/entertainment industry software

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