Hospital for Sick Children
Article Abstract:
The Hospital for Sick Children of Toronto, Ontario, has awarded a contract to Roche Macaulay and Partners for two pro bono marketing initiatives with the aim of changing the hospital's image. The hospital selected Roche over other unnamed Toronto, Ontario-based advertising agencies to increase public awareness and raise funds through its 24-hour broadcast of the Suck Kids Miracle Weekend and its Teddy Bear Picnic.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Toyota dealers park at Gee Jeffery
Article Abstract:
Gee Jeffery and Partners, a Toronto, Ontario-based advertising agency, has bagged the Canadian Toyota Dealers Assn's (TDA) multi-million-dollar advertising account. The contract with Gee Jeffery makes TDA the only Toyota dealers association with an ad account that is not handled by Saatchi and Saatchi Advertising Inc, the main Toyota ad agency and the Toyota Canada agency of record.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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