Beer is still for boys
Article Abstract:
Both large and small Canadian beer companies insist that their advertising does not specifically target women. While the number of female beer drinkers in Canada is increasing, brewers say they do not target these consumers because it is not a large or profitable market. Also, there are not enough females who will become regular, heavy beer drinkers. For this reason, most brewers are more likely to target young Canadian men who are considered long-term beer drinkers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Pass me a cold parody
Article Abstract:
The advertising campaign created by PJDDB Downtown for beer.com, more affectionately known as the 'Pull My Finger' spot, was designed to appeal to the emotions of its target audience. The campaign features spots such as a wise elderly gentleman teaching students how to flick beer caps and an assembly line with bikini-clad workers. Traffic to beer.com's Web site has increased four times since the initial airing of the TV ads.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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