Optimal design of a multiservice system: the line-penalty problem

Article Abstract:

The design of a complex queueing system using independent subsystems that share limited resources is evaluated. The system should minimize the inefficiency index of various production systems that provide equally varying services to independent classes of customers. An optimal solution to the problem is derived through the derivation of the maximum expected line-penalty among the subsystems.

Resource allocation, Mathematical optimization, Optimization theory, Queuing theory

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Advertising a new product in a segmented market

Article Abstract:

Market segmentation concepts related to advertising the introduction of a new product with Nerlove-Arrow's linear goodwill dynamics.

Italy, Science & research, Marketing, Advertising, Advertising Activity, Analysis

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Advertising a new product in a segmented market

Article Abstract:

The process of advertising for a new product in segmented markets is discussed.

Europe, Management dynamics, Management, Company business management

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