Aging adventurers
Article Abstract:
The emerging trend of adventure travel among baby boomers, as per the results of a survey by The American Association for Retired People, is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Surveys, Baby boom generation, Adventure travel
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Getting to know you
Article Abstract:
Profits gained by retailers based on purchasing behavior of customers by offering nice customer relationship management initiatives are presented.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Forecasts, trends, outlooks, Sales & consumption, Marketing procedures, Retail Trade, Retail industry, Forecasts and trends, Market trend/market analysis, Customer relationship management, Customer relations, Industry sales and revenue
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Measuring emotions
Article Abstract:
The process of measuring emotional levels in consumer behaviors for better marketing management is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Consumer Behavior, Marketing Management, Administration of Marketing, Methods, Evaluation, Measurement, Emotions, Consumer behaviour
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Subjects list: United States
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