An exploratory look at supermarket shopping paths
Article Abstract:
Analyses of a new dataset is presented that reveals the path taken by individual shoppers in an actual grocery, as provided by radio frequency identification (RFID) tags located on their shopping carts. Results dispel certain myths about shopper travel behavior perpetuated by common intuition, including behavior related to aisles, end-cap displays, and the 'racetrack'.
Publication Name: International Journal of Research in Marketing
Subject: Business, international
ISSN: 0167-8116
Year: 2005
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Be a coupon genius!
Article Abstract:
Information of different website and phone numbers are provided for the discount offer coupons for different products and services starting from groceries to entertainment. Some of the websites that offer these kinds of services include couponmom.com, grocerygame.com, and entertainment.com.
Publication Name: First for Women
Subject: Business, international
ISSN: 1040-9467
Year: 2006
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A Study of the service encounter in eight countries
Article Abstract:
The functional and technical elements of service encounters on customer's behavior are examined. A model of the same is presented and is also tested using service customers in fast food and grocery industries in eight countries.
Publication Name: Journal of International Marketing
Subject: Business, international
ISSN: 1069-031X
Year: 2004
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