Ailing Sheraton shoots for a room upgrade
Article Abstract:
In an effort to revive its hotel franchise and improve its brand, Starwood Hotels and Resorts Worldwide is planning a $4 billion upgrade of its Sheraton Hotels unit. Article discusses Sheraton's negotiations with hotel owners, brand management strategies, expected upgrades, and expected hotel occupancy rates and room supply.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2008
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Grupo Hesperia launches surprise offer for 26.1% stake
Article Abstract:
NH Hoteles has received an unexpected minority acquisition offer from Grupo Hesperia valued at 259 million euros. Hesperia is bidding to acquire a 26.1% share in NH Hoteles.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2003
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