Alberta Ford dealers soft sell to women

Article Abstract:

Dealers of Mercury and Ford in Alberta, Canada, utilize a new marketing approach to their advertising campaign to boost their products' appeal for younger buyers and more female buyers. The 86-member Alberta Ford and Mercury Dealers Advertising Association's new advertising campaign consists of a 60-second and a 30-second commercial. The Bad Girl commercial features a midnight meeting between a sportscar and the sportier Ford ZX2 vehicle. The Dreamer commercial, on the other hand, features a daydreaming woman staring at a Ford Escort SE in a showroom and uses the "Something to believe in" slogan.

Motor Vehicle Dealers, Motor Vehicle and Parts Dealers, Advertising Activity, Demographics, Design/Copy, Slogan, Automotive dealers, Ford, Mercury, Escort SE, ZX2

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Today Alberta...

Article Abstract:

Telus Corp. remains confident that it will remain competitive and achieve growth in markets beyond its home province of Edmonton, Alberta. Telus' market confidence is founded on its capability to maintain as of June 1997 a 60% to 70% share of the corporate long-distance business and an approximately 70% share of the residential long-distance business despite the emergence of competing providers in Edmonton. Telus also managed to maintain a 70% share of the highly-competitive cellular telephone service market through its Telus Mobility unit.

Strategy & planning, Cellular Mobile Radio Services, Cellular and Other Wireless Telecommunications, Wired Telecommunications Carriers, Long Distance Telephone Svc, Media Planning/Goals, Cellular telephone services, Long distance telephone services, TELUS Holdings Inc.

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VLT campaigns try to sway Alberta voters

Article Abstract:

Supporters and opponents of Video Lottery Terminals (VLTs) in Canada are each involved in high-stake, election-style campaigns, with both VLT critics and proponents advocating freedom of choice for consumers. VLTs' supporters and opponents have allocated C$90,000 each for their respective campaigns in support of and against VLTs. Each side's respective campaigns utilized marketing methods such as newspaper and radio advertisements and intense relations with the media.

Public affairs, Print Media, Social Cause Advocacy, Lotteries, Other Gambling Industries, Radio

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