Hey, kids! Here's why you don't get more direct mail!

Article Abstract:

Marketers are hesitant to send material to young consumers in Canada. One factor behind this attitude is the ethical stand of marketers. Another is that marketers are simply confused about the situation due to the lack of data. But Wolf Direct senior vice-president, managing director, Janet Stanek stated that the direct marketing approach is perfect for children due to the geographic setup of Canada. Nintendo proved that it can be done. The video game manufacturer sent special-occasion cards to 600,000 children in Canada along with a discount coupon. This technique improved the company's image with the children.

Canada, Research Findings, Public affairs, Marketing/Advertising Methods, Geographic, Demographics, Consumer Attitudes, Computer games, Nintendo Company Ltd.

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Quality over quantity

Article Abstract:

TV Ontario, a Toronto-based broadcaster, is among the educational broadcasters that offer potential to advertisers because of their much better-off, much better-educated viewers. The high-quality audience distinction makes educational broadcasters different from other broadcasters in British Columbia and more appealing to advertisers. TVO, meanwhile, imposes several restrictions when it comes to advertising. It cannot sell commercial minutes nor any sponsor's message containing a call to action or the price of a product or service. However, the broadcaster can guarantee advertisers a special niche.

Company Planning/Goals, British Columbia, Television broadcasting industry, Television broadcasting, TV Ontario

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CTS hopes to inspire new advertisers

Article Abstract:

Crossroads Television System (CTS), the newest local TV channel in Canada, is presenting itself as a selective advertising buy in the Toronto- Hamilton market. The selective positioning will both help CTS and advertisers in light of the small presence of local TV in the Hamilton- Toronto market. Packaged goods companies are expected by Glenn Stewart, CTS sales co-ordinator, as the biggest advertiser of the new channel.

Ontario, TV Networks, Crossroads Television System

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