All in the family
Article Abstract:
Buyout deals that have occurred in Canada's advertising industry in the past 12 years have resulted in a situation where rival companies find themselves using the same agency family. Mercedes-Benz Canada and General Motors both use ad agencies owned by Interpublic Group of Cos. while Chrysler, Nissan and Honda all use agencies linked with Omnicom. The growing concentration of ownerships of top ad agencies in the hands of a small number of global ad conglomerates are not worrying clients. The reason is because marketers appear confident that the agencies can operate independently and prevent sharing of information about their respective clients.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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Y'all come back now, ya hear?
Article Abstract:
Canadian automakers have began throwing parties for their clients, inviting them to community projects and offering free skiing in an effort to take customer relationship to the next level. The marketing program, designed for Canadian consumers who keep their cars for an average of 8.4 years before buying a replacement, is aimed at fostering the same loyalty that Canadian's put on their beer brands. Through such efforts, carmakers are hoping that Canadians will automatically think of them when the times comes to replace their old vehicles.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Cossette widens its lead
Article Abstract:
Cossette Communication Group Inc of Quebec City, Quebec, has retained the distinction of being the biggest marketing communications company in Canada with revenues of C$94.1 million in 1999. The performance, an increase of $14.2% compared to 1998 figures, places the company ahead by C$23 million from nearest rival Mclaren McCann. McLaren's 1999 performance, an increase of 17.2% from 1998 levels to C$71.1 million, placed it ahead of Young and Rubicam who drops to third place.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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